about the coach
Anita Miruškina (ex. Eglīte) is a brand language strategist. She has been working with words, texts and languages for more than two decades as a translator, interpreter and copywriter. Besides a degree in translation, Anita acquired also academic knowledge in communication with master’s degree in strategic management and public relations management specializing in emotional intelligence in business leaders.
Anita is an entrepreneur at heart. While working for and with several global players such as IKEA Latvia ensuring its smooth entry in the local market in terms of linguistic representation and now at the Nordic Council of Ministers' Office in Latvia (NCM), she has founded and run several of her micro-companies. Currently Anita is Communication Advisor at that Nordic institution and is running the communication consulting agency MIRUSKINA in Riga, Latvia.
Above all, Anita believes that we’re all supposed to work for the greater good. That conviction has brought her to devising a method that can benefit everyone in the business cycle: organizations, CEOs, owners of companies, employees, partners, and consumers. She is always looking for the most efficient ways to ensure maximum output and raise profit for her clients’ companies making sure that all the parties involved (from CEO to customer) are benefiting.
This course together with the book BUSINESS DEPENDS ON WORDS is a logical outcome and expression of those beliefs.